Online Marketing is necessary for a reason that how the consumers decide to purchase. In the study of Gartner, consumer through social media increases and by mobile devices, and they search prices before making final decision. It gives you an opportunity to communicate with your customers and prospects.Here are some of the benefits of online marketing:
- enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
- can overcome barriers of distance.
- Marketing products on the online costs less than marketing them through a physical retail outlet.
- enables you to personalize offers to customers by building a profile of their purchasing history and preferences.
- provides an important platform for building relationships with customers and increasing customer retention levels.
- enables you to take advantage of the growing importance of social media.