Using storytelling as a marketing strategy

One of the best ways to empower your brand is adopting a storytelling strategy. One of the main components of content marketing, telling stories can become the basis of a stronger identity for your brand. Since the dawn of time, people have loved to tell stories. They’re a pillar of our whole society. It’s not a surprise then that adopting storytelling into your marketing plan can do wonders when implemented properly.

It’s a technique that is sometimes seen as just a tool to use when making content. Of course the technique itself is very important in how it’s applied, but there is so much more to it than just that. Storytelling is meant to connect with the customer on a personal level, and it raises questions, it gets the customer thinking about things – with your brand in mind! Furthermore the evolution of content marketing makes it possible to reach your audience through any medium, all the while maintaining a strong narrative.

Narratives are a way through which people pass on knowledge. They work because they are a core element in our perception of the world. Tying a story to your brand develops its identity.

In order to figure out what type of narratives or stories your audience expects, try to answer some questions:

  • As a brand, what can be said about everything it stands for? This can range from what you stand for in your company, to specific reasons (why a solution was better than others in a certain scenario, for example). How can you develop the values that define your brand into a narrative? How can you deliver this story, of all the pillars that build the name of your company? Go beyond just the facts.
  • What stories does your customer base already tell? Be a good listener to the needs of your audience, and be mindful of levels of engagement with them. Can you build a medium for them in which you can encourage to tell their own stories? If you include your customers in the creation of narratives, the overall identity of your brand will be much stronger.
  • What type of content does your audience expect from you? The connection you make with them can help you answer this question. If you are inclusive, you can determine what type of content stimulates your customers more, and therefore it is possible for you to deliver a more powerful story.
  • How can you properly utilize all of the tools that the digital age puts at your disposal? More specifically, how can you maximize the value of your virtual capital? The brand you build through storytelling can be strengthened by the plethora of mediums through which it can be delivered. Tell the same story through multiple ways, and combine them. Can experimentation with 21st century narrative mediums bring a higher chance of success for your own brand?
  • Last but not least, social media and story-driven content marketing go hand in hand. Maximize on the user-generated content and boost the development of a stronger brand identity. As mentioned before, connecting with your audience is paramount when it comes to storytelling marketing. How can you engage with your customers in such a way as to make them attracted even more to the stories you have to tell?

Finally, remember that all stories are meant to be personal. Take it from the beginning – how was your brand born? What is your company’s primary goal, what drives you? When answering these questions, try to keep in mind your customer-base. It’s relevant to tell your own story, but the most powerful effect is going to come from your audience. The customer should always be at the centre of the story, while your brand is only a secondary character that helps them get to where they need to be.

Content marketing solutions

The start of a new year is always a good moment to freshen up your content and turn it up a notch when it comes to attracting new customers for your business. The material used in content marketing is preferably always something new and exciting, as keeps customers interested in what you have to say. It can be a blog, a video series, a podcast, or many other things. This type of advertising is all about capturing an audience using creative material that is tailored towards a specific type of
However, a good habit for any business is to revise the strategy from time to time. Habits and people change, and so does your customer base. Even if you’ve got a steady number of visitors on your site, there’s always a way you can improve upon the content.
First off, your audience should be well-known to you when it comes to their needs and preferences. If you have a good idea of what type of customers your content tends to attract, you should look to expand into more areas. On the other hand, there are a few ways you can easily learn more about what works and what keeps people interested – in other words, what preferences your audience has.
Keyword research is something you should already be doing for SEO, but the results can also lead you to know your audience better. Knowing what keywords and phrases are preferred by your customers will give you the insight you need to improve your content.
Another good approach is to have questionnaires on your website, asking the customers directly about their experience. If you engage with your clients, it’ll show you care about their needs and at the same time give you a better idea about how to create something that suits them better. Remember that even though content marketing is all about attracting customers to your product, the material you’re using to promote your business doesn’t have to be all about how great your brand is.
Once you know what your audience goes for, you have to think of ways in which to adapt your strategy. When it comes to content marketing, it will always be about adapting to new needs that your customers might have. This doesn’t mean you’ll have to change the type of content you provide for them, most of the time it just means improving upon what you’ve already built so far, as well as allowing your audience to engage with you. Give them a chance to tell you what they think – get involved in discussions in comment sections, respond to them on social media platforms, provide them a chance to sign up for a newsletter, and so on. It’s all about engagement.
Keeping your core customer base might not be hard if your product is already established on the market, but attracting more people to your side is always going to be a goal you have to set for yourself. Content marketing can help in this situation, especially given how versatile it can be. If not a lot of your customers enjoy spending time reading, for example, consider creating an alternative way of delivering the information to them. Add some images to your blog posts, to make them more attractive. Or better yet, create a different type of content altogether. If you cater for the needs of the minority (in terms of preferences), you’ll find that you can easily boost your customer base.
The most important thing to remember about content marketing is the importance of patience. It takes time to get through to your audience and win them over. It also takes quite a bit of time to gather more followers, and it also takes some time for any long-term marketing plan to succeed. No matter how greatly laid out the foundation of such a plan is, you have to remember that every now and then, it helps to take a step back and revisit it.

Marketing for you

How can you make more sales as a business? Marketing! So many business underestimate the power and difference a good market strategy can make. There are many useful methods of marketing depending on your business. For instance if you are an online website, email-marketing is a good method of keep your customers up to date with your product, but also is also free advertising on somebodys inbox. It has been scientifically proven that a person will subconsciously memorise the name of your business, without even having to open the email. So how do you do it? The idea if formed around getting customers to give you their email willingly. A method is a pop-up screen, or signing up an account with a option to receive newsletters. These newsletters are then free opportunities to get your business’ name out there and creating a recognised brand.

Brand Recognising is one the key strategies used by companies all across the world. It is primarily building a brand’s reputation through the core values it strives to achieve, for example McDonald’s: fast food that tastes good.

It starts by using 4 main strategies in marketing,  Specialization, Differentiation, Segmentation and Concentration.

Specialization

You need to establish what your target audience is.

Differentiation 

What makes you different from everybody else?

Segmentation

How can you delegate your core into manageable sections.

Concentration

Concentrate on the three above and the three above only! If you find a target audience – stick to it!

Agency or Consultant?

How do you choose?

An agency is an external business who you pay for their services. Normally a better option as they have years of experience and have a better footing in the industry and are more familiar with the workings.

 

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An consultant is someone who will come and work for your company and work specifically with you to improve your business marketing strategy and how it can be improved.

But who is best?

No one really knows every business is different and has a prefered option which they use and works best for their business.

SEO

So you’re probably all thinking what is SEO? SEO stands for Search Engine Optimization. It can be shown clearly in the video below.

SEO is becoming increasingly popular with the very fast use of technology now being used in society. Businesses are adapting their marketing strategies and their user platforms to keep up with the technological advancement that is happening around us. Long are the days where you sit down with the huge directory flicking through pages after pages of listings of companies all scattered all over the place. Now we simply type what we want into a search engine such as Google and wait a second before being faced with thousands of sites sorted in front of our eyes.

In fact over 95% of people use a search engine to look for services e.g. plumbers, gardeners, plasterers etc. Another fact for you is 90% of searchers click on the top 3 listings in a search engine results. So if your company is in those top three – that is a lot more customers through your doors and ultimately more sales! So now you’re thinking, how do I find someone to do it? There are hundreds of companies out there but picking the right one is hard!

When looking for seo companies it is better to find a smaller local business rather than the huge corporate companies such as Yell. The reason being SEO works more efficiently in specific areas, therefore picking a local business will provide better results. So if you require Bristol seo, London seo, Cardiff seo, Birmingham seo etc you are better off looking at more local smaller run businesses who will work with you and your business and more personal level rather than the bulk service you will receive from the likes of Yell.