How can you make more sales as a business? Marketing! So many business underestimate the power and difference a good market strategy can make. There are many useful methods of marketing depending on your business. For instance if you are an online website, email-marketing is a good method of keep your customers up to date with your product, but also is also free advertising on somebodys inbox. It has been scientifically proven that a person will subconsciously memorise the name of your business, without even having to open the email. So how do you do it? The idea if formed around getting customers to give you their email willingly. A method is a pop-up screen, or signing up an account with a option to receive newsletters. These newsletters are then free opportunities to get your business’ name out there and creating a recognised brand.
Brand Recognising is one the key strategies used by companies all across the world. It is primarily building a brand’s reputation through the core values it strives to achieve, for example McDonald’s: fast food that tastes good.
It starts by using 4 main strategies in marketing, Specialization, Differentiation, Segmentation and Concentration.
You need to establish what your target audience is.
What makes you different from everybody else?
How can you delegate your core into manageable sections.
Concentrate on the three above and the three above only! If you find a target audience – stick to it!